La presencia de la marca de distribuidor (MDD) en las comunicaciones de las empresas de distribución a través de plataformas sociales = Private Brand presence in distribution companies communications through social platforms

Private Brand have undergone a process of steady growth, getting market share in most product categories, notably increasing their presence in the market basket and winning consumers’ confidence, thanks to the current economic situation and the communication efforts carried out by distribution companies, among others. The article focuses on private brands presence in distribution companies’ communication through their online platforms (website, blog, Youtube, Twitter and Facebook) ​
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