Towards the Future Aquariums: A Ground Theory Approach of Aquariums’ Societal Perceptions
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Aquariums employ various roles in society; encompassing education, entertainment, and ethics. However, doubts concerning their existence and purpose persist. Taking into account the intricate relationship of societal perceptions, this study seeks to examine the implications for the future aquariums. Adopting a grounded theory method, the research aims to identify applicable theories that can guide aquariums in the years ahead. Drawing on the narratives of aquarium staff members, semi-structured interviews were conducted to understand how aquariums engage with diverse societal perceptions. The interviews also explored the shifting perspectives of aquariums on the general public and the potential impact of these alterations on future agendas and priorities. The analysis focused on three pillars: education, entertainment, and ethics, examining how aquariums perceive their educational impact, engage in creating immersive experiences, and address ethical considerations.
The study revealed three emergent theories aligned with the narratives of aquariums: free- choice learning, edutainment, and posthumanism. These theories are proposed as guidelines to enhance the impact of aquariums. By adopting these approaches, aquariums can adapt to evolving societal expectations and position themselves as dynamic institutions capable of addressing contemporary issues. Finally, practical steps are suggested as a roadmap for aquariums to align their operations with the emerging theories, ensuring their continued relevance and impact. The findings of this research provide valuable insight and guidance for aquarium professionals, enabling them to navigate the changing landscape of aquarium experiences while fulfilling their responsibilities in education, entertainment, and ethics