DUGiDocsBarcelona a través de las noticias de prime time de la televisión pública de Corea del sur
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The tourist image of a city is the key to presenting itself to the world and for its defining features to be built internationally. Thus, the relationship between perception and tourist image are fundamental concepts to attract tourists to a specific destination. The objective of this article is to analyze the image of Barcelona in South Korea through the analysis of Korean public television news. The investigation will be carried out through a content analysis of the prime time newscasts. We have observed the news for a period of ten years (2010-2019) with the most audience from the sections of politics, economy, international, society, culture and sport of the three public television stations in South Korea with the greatest impact on Korean society: KBS, MBC and SBS. The results show that most of the news broadcast about Barcelona is ascribed to culture and sport, keeping a positive tone, while the political and international news have mostly a negative tone. Likewise, the sections with the most televised news about the Catalan capital are sports, international and politics
Aquest document està subjecte a una llicència Creative Commons:Reconeixement - No comercial - Sense obra derivada (by-nc-nd)
