DUGiDocsClustering product innovators: a comparison between conventional and green product innovators
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This paper aims at analysing firms implementing new products. Based on a cluster analysis, three types of manufacturers have been identified representing different types of product innovators according to the competitiveness factors important for their business, environmentally sensitive new products, and a performance indicator, such as the share of turnover from new products
Aquest document està subjecte a una llicència Creative Commons:Reconeixement - No comercial - Sense obra derivada (by-nc-nd)
