HR marketing & recruitment : an overview and proposals from Google & Zappos
dc.contributor
dc.contributor.author
dc.contributor.other
dc.date.accessioned
2019-09-23T07:13:24Z
dc.date.available
2019-09-23T07:13:24Z
dc.date.issued
2019-06
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dc.description.abstract
Google and Zappos are two well-known successful models on how to run a company. In this study, we are willing to summarize which good practices they take in their recruitment process in order to attract talent with all sorts of tools including neuromarketing. We discover that there is a new trend that comprises the three determinants of a company, and that is the Human Resources Marketing and Recruiting area. With this being said, we research and carry and inductive analysis on Google and Zappos, and we find out that they have plenty common threads such as its culture as a core value, their hunting for great and valuable talent in contrast of filling faster a specific position to cover and their effort to have all the employees happy and rewarded by the company
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application/pdf
dc.language.iso
eng
dc.relation.ispartofseries
Administració i Direcció d'Empreses (TFG)
dc.rights
Attribution-NonCommercial-NoDerivatives 4.0 International
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dc.subject
dc.title
HR marketing & recruitment : an overview and proposals from Google & Zappos
dc.type
info:eu-repo/semantics/bachelorThesis
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.audience.educationlevel
Estudis de grau