HR marketing & recruitment : an overview and proposals from Google & Zappos

Safont Bagué, Andreu
Google and Zappos are two well-known successful models on how to run a company. In this study, we are willing to summarize which good practices they take in their recruitment process in order to attract talent with all sorts of tools including neuromarketing. We discover that there is a new trend that comprises the three determinants of a company, and that is the Human Resources Marketing and Recruiting area. With this being said, we research and carry and inductive analysis on Google and Zappos, and we find out that they have plenty common threads such as its culture as a core value, their hunting for great and valuable talent in contrast of filling faster a specific position to cover and their effort to have all the employees happy and rewarded by the company ​
This document is licensed under a Creative Commons:Attribution - Non commercial - No Derivate Works (by-nc-nd) Creative Commons by-nc-nd4.0