Exploring hotel typologies according to water saving measures application through a cluster analysis. The case of Lloret de Mar (Costa Brava)

During the last years, research on water consumption in hotels has been focused on the relation between this variable and other structural factors. However, the organizational elements that could modulate water consumption have been less explored. Through surveys conducted to hotel managers from Lloret de Mar (Spain), this study aims to know the level of the application of water-saving tools and to analyse the main incentives and obstacles perceived by hotel managers when implementing new water-savings mechanisms. Through a cluster analysis, the results show differences between the surveyed hotels depending on their level of proactivity, environmental awareness and technification, and the incentives and barriers that may explain the applied water-saving measures ​
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