Análisis del comportamiento del turista de negocios en Barcelona

This article analyses the behaviour of the business tourist in the city of Barcelona. The effect of the length of stay in the relationship of motivation, satisfaction, image, repeatability and recommendation is studied. The proposed theoretical model is based on the literature, it raises nine working hypotheses and provides knowledge about the effects of the length of stay on the destination. The methodology used is the structural equation modelling, and the use of multi group analysis. The sample used are 2976 business tourists who stay in Barcelona. The results suggest that professional tourists, short and long stay, behave differently, and most hypotheses are supported with varying degrees of support. They also allow to propose implications and suggestions in the field of tourism policies, management strategies and future research ​
Aquest document està subjecte a una llicència Creative Commons:Reconeixement - No comercial - Sense obra derivada (by-nc-nd) Creative Commons by-nc-nd3.0