Destination image of Girona: an online text-mining approach
dc.contributor
dc.contributor.author
dc.contributor.other
dc.date.accessioned
2014-02-05T16:54:20Z
dc.date.available
2014-02-05T16:54:20Z
dc.date.issued
2012
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dc.description.abstract
The main objective of this Master Thesis is to discover more about Girona’s image as a tourism destination from different agents’ perspective and to study its differences on promotion or opinions. In order to meet this objective, three components of Girona’s destination image will be studied: attribute-based component, the holistic component, and the affective component. It is true that a lot of research has been done about tourism destination image, but it is less when we are talking about the destination of Girona. Some studies have already focused on Girona as a tourist destination, but they used a different type of sample and different methodological steps. This study is new among destination studies in the sense that it is based only on textual online data and it follows a methodology based on text-miming. Text-mining is a kind of methodology that allows people extract relevant information from texts. Also, after this information is extracted by this methodology, some statistical multivariate analyses are done with the aim of discovering more about Girona’s tourism image
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application/pdf
dc.language.iso
eng
dc.relation.ispartofseries
Màster en Direcció i Planificació del Turisme
dc.rights
Attribution-NonCommercial-NoDerivs 3.0 Spain
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dc.subject
dc.title
Destination image of Girona: an online text-mining approach
dc.type
info:eu-repo/semantics/masterThesis
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.coverage.geolocation
east=2.821426400000064; north=41.9794005; name=Girona
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