Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
dc.contributor.author
dc.date.accessioned
2014-01-07T09:18:15Z
dc.date.available
2014-01-07T09:18:15Z
dc.date.issued
2011
dc.identifier.issn
1918-719X
dc.identifier.uri
dc.description.abstract
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied and positioned according to their attitudes. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given
dc.format.mimetype
application/pdf
dc.language.iso
eng
dc.publisher
Canadian Center of Science and Education
dc.relation.isformatof
Reproducció digital del document publicat a: http://www.ccsenet.org/journal/index.php/ijms/article/view/10370
dc.relation.ispartof
International Journal of Marketing Studies, 2011, vol. 3, núm. 2, p. 16-31
dc.relation.ispartofseries
Articles publicats (D-OGEDP)
dc.rights
Attribution 3.0 Spain
dc.rights.uri
dc.subject
dc.title
Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector
dc.type
info:eu-repo/semantics/article
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.embargo.terms
Cap
dc.type.version
info:eu-repo/semantics/publishedVersion
dc.identifier.idgrec
014528
dc.identifier.eissn
1918-7203