Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin
dc.contributor.author
dc.date.accessioned
2010-07-23T10:08:21Z
dc.date.available
2010-07-23T10:08:21Z
dc.date.issued
2007
dc.identifier.citation
García Álvarez, E., Filimon Costin,N., i López Sintas, J. (2007). Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin. International Journal of Nonprofit and Voluntary Sector Marketing, 12 (3), 217-229. Recuperat 23 juliol 2010, a http://www3.interscience.wiley.com/cgi-bin/fulltext/114211596/PDFSTART
dc.identifier.issn
1465-4520
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dc.description.abstract
This article contributes to the study of cinema audiences in Europe by analyzing the
actual behavior of Spanish moviegoers and their level of satisfaction. We modeled
moviegoers’ choice of film by country of origin (U.S.A., Spain, and other countries)
according to a set of determinants: (1) consumers’ interpretation of several sources of information, (2) motivations and (3) choice rules. We found three clear consumer
stereotypes related to each type of film: (1) U.S.A. films were preferred by almost everyone (especially families and younger audiences); (2) Spanish films had audiences composed of middle-age and middle-class moviegoers; and (3) European productions were preferred by a social or intellectual elite. U.S.A. films dominate the Spanish market for the reason that they provide most of what moviegoers prefer, namely, familiar, reliable entertainment in Spanish; three characteristics that are not satisfied by Spanish and European films. Additionally, we discuss the implications for the European cultural policy
dc.format.mimetype
application/pdf
dc.language.iso
eng
dc.publisher
John Wiley & Sons
dc.relation.isformatof
Reproducció digital del document publicat a: http://dx.doi.org/10.1002/nvsm.304
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© International Journal of Nonprofit and Voluntary Sector Marketing, 2007, vol. 12, núm. 3, p. 217-229
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Articles publicats (D-EC)
dc.rights
Tots els drets reservats
dc.title
Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin
dc.type
info:eu-repo/semantics/article
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.identifier.doi
dc.identifier.idgrec
010300