Estrategias participativas y colaborativas en la narrativa factual = Participatory and collaborative strategies in factual narrative
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Factual narratives are based on an assumed ref-erential veracity in regard to their stories. Within this vast field of reality, we describe three specific forms of expression: audiovisual, interactive and transmedia. Over recent years, each of these forms of expression has developed its own strategies and mechanisms to encourage collaboration, partic-ipation and involvement of audiences. Whether through advertising, community programs, partic-ipative projects or platforms that empower users, the possibilities of these factual projects seem to go on and on, being reinvented in each new form of expression. In this paper, we analyze how these three forms have influenced the field of non-fiction, on the basis of a selection of key genres and for-mats such as documentaries, journalism, muse-ums and essays