La gestió de la reputació corporativa. El cas de Lux Girona
Share
Corporate reputation is currently a strategic asset of prime importance for companies, and therefore a source of competitive advantage, generating superior results. This has generated a growing interest on the part of organizations in developing a rating scale to be able to incorporate and maintain it as an essential tool in the eld of communication.
In this nal degree project, certain models and actions will be analyzed and proposed to improve the corporate reputation of the Lux Girona company. Based on the study of dierent existing measurement indexes, various measurement and evaluation tools will be implemented with the aim of improving the expectations and perceptions of the organization's stakeholders.