Communication plan and rebranding for KIGOMA ECO-TOURISM

Abstract

This work comes from the opportunity given to me by the University of Girona as a 4th-year student to travel to Kigoma, Tanzania, along Dra. Sílvia Espinosa and Dra. Konstantina Zerva. The visit to Tanzania served as the foundation for a cooperation exploration project alongside the counterpart of UdG in Tanzania, Karibia. The project aimed to identify interesting initiatives in which the University of Girona could collaborate, whether through training, volunteering, or material assistance. As a student, I was part of the exploration group and I developed tasks related to video and picture taking. Once visited the land of Kigoma personally and had known several of the projects presented by KARIBIA, the reason for this work took an important turn when knowing Elisabeth Kitungano Philipo, the woman who leads Kigoma’s only tourism office. Philipo’s story tells how a woman from a remote village can graduate from university and become an entrepreneur while helping her communities through her tourism office. The latest study by the World Tourism Organization (2019) has revealed that entrepreneurship activities led by women help them greatly to become actively self-employed and economically and socially sustainable, thus they can support themselves without the need for a man role. Moreover, women’s entrepreneurship activities in the tourism sector result in empowering not only women themselves but also their families and communities. (Çiçek, Zencir, & Kozak, 2017)