La creació d’una audiència inexistent: la ràdio de la normalitat lingüística a Catalunya = Building an audience from scratch: the contribution of radio to standard Catalan
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The purpose of this paper is to explain, on the basis of a historical review, how the
Catalan language model used on the radio has helped to build up a Catalan-language
radio audience in a social context that prefers to speak in Spanish. According to different
sources (Informe de política lingüística 2019, Generalitat de Catalunya, 2021b;
1 AIMC-EGM2
and IX Informe sobre la situació de la llengua catalana (2015), Observatori de la Llengua
Catalana,3 Pradilla i Sorolla, coord., 2016), radio is the medium with the greatest
consumption in the Catalan language (75.3 %), which is far higher than the figures for
this language in television or the press. The private Catalan radio station RAC1, of the
Godó Communications Group, has done much to create this interesting trend. In this
paper we will explain the reasons that lie behind it
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