The Marketing investment evolution of women's football

Camps Gironès, Marina
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The main objective of this project is to confirm or deny the hypothesis that with more investment in broadcast, sponsors and internal marketing strategies, the public interest in women’s football grows. In order to do so, we have analysed the correlation between the broadcast matches with the average social media followers and also, the correlation between the sponsors, internal marketing strategies, ticketing and average of social media followers with the average matches attendance. In order to narrow down the project we have focused on the England, French, German, Spanish and US’ leagues. ​
Este documento está sujeto a una licencia Creative Commons:Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) Creative Commons by-nc-nd4.0