Can a Mature Sun & Beach Tourist Destination Change Its Image Among Tourists? The Case Study of Lloret de Mar
dc.contributor.author
dc.date.accessioned
2022-04-19T14:29:16Z
dc.date.available
2022-04-19T14:29:16Z
dc.date.issued
2021-12-01
dc.identifier.issn
1332-7461
dc.identifier.uri
dc.description.abstract
A destination's image plays a central role in conditioning the behavior of visiting tourists, and aligning tourism strategies with social networks may contribute to a destination improving its image among visitors. This study focuses on the impact of tourist strategies on how the tourist's image of the destination changes. A case study conducted in Lloret de Mar, a mature destination with a new strategic plan to change its tourist's image, is analyzed by monitoring the comments made by tourists on social networks over three years. Using software developed by Mabrian, over 600,000 Instagram and Twitter comments were analyzed to verify whether Lloret de Mar's efforts were giving results in their main markets. The results show a perception of change in the destination's image, which in turn leads to de-seasonalization and diversification of the destination's products. The research into and implementation of a different strategic plan have enabled a repositioning of the town's image in its different markets. Despite this, however, Lloret de Mar remains a sun and sand destination
dc.format.extent
16 p.
dc.format.mimetype
application/pdf
dc.language.iso
eng
dc.publisher
Institut za turizam (Zagreb)
dc.relation.isformatof
Reproducció digital del document publicat a: https://doi.org/10.37741/t.69.4.4
dc.relation.ispartof
© Tourism : An International Interdisciplinary Journal, 2021, vol. 69, núm. 4, p. 527-542
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Articles publicats (D-G)
dc.rights
Tots els drets reservats
dc.source
Marín Rabiol, Jaume Grijalvo Pujol, Marc Mundet i Cerdan, Lluís 2021 Can a Mature Sun & Beach Tourist Destination Change Its Image Among Tourists? The Case Study of Lloret de Mar Tourism : An International Interdisciplinary Journal 69 4 527 542
dc.title
Can a Mature Sun & Beach Tourist Destination Change Its Image Among Tourists? The Case Study of Lloret de Mar
dc.type
info:eu-repo/semantics/article
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.type.version
info:eu-repo/semantics/publishedVersion
dc.identifier.doi
dc.identifier.idgrec
035263
dc.identifier.eissn
1849-1545