Consum i proximitat amb perspectiva de gènere

Abstract

In the present work called "Consumption and proximity from a gender perspective", we we will focus on a socioeconomic study of new consumption trends related to the responsible consumption, especially in local consumption. We will study especially the consumption trends related to proximity consumption or KM0, from a point of view not only theoretically and globally, but working with a study focused on perception and habits consumption of consumers in our country. We will work from the data extracted through of a survey we conducted in Catalonia during April 2021. As for the theories of consumption, on which we will rely, they take a social perspective towards consumption, differentiating the various types and / or trends of consumption. To these theories we will add a gender perspective as it is as much or more important when it comes to taking consumption decisions, especially with regard to consumption decisions in the field familiar. We will therefore focus our study on proximity consumption from a gender perspective, through the analysis of the responses segmented according to the different ones gender identities