DUGiDocsTourism and COVID-19: Social and Lateral marketing to the rescue
dc.contributor.author
dc.date.accessioned
2021-03-03T11:11:20Z
dc.date.available
2021-03-03T11:11:20Z
dc.date.issued
2020
dc.identifier.issn
2014-6752
dc.identifier.uri
dc.description.abstract
The beginning of 2020 has been marked by the COVID-19 pandemic and its socio-economical effect at a global scale. One of the most negatively influenced sectors is tourism since in a time of limited mobility and lock downs, seems unable to continue producing and offering most of its products and services. Traditional marketing is put aside by the need of two particular types of marketing, that is, social marketing and lateral marketing, which call for the behavioral change of the consumer side, and the creative reaction of the production side, respectively. This essay tries to highlight the importance of these strategies in times of crisis
dc.format.mimetype
application/pdf
dc.language.iso
eng
dc.publisher
Universitat de Girona
dc.relation.ispartofseries
CP, Volum 9, número 19, 2020
dc.rights
Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri
dc.title
Tourism and COVID-19: Social and Lateral marketing to the rescue
dc.type
info:eu-repo/semantics/article
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.type.version
info:eu-repo/semantics/publishedVersion
dc.identifier.doi
dc.type.peerreviewed
peer-reviewed