La identidad de los barrios de Buenos Aires y la marca ciudad = The identity of Buenos Aires quarters and its place branding

Pizarro, Marcela
Pereira Vázquez, Dolores
Share
This document describes the research that has been carried out to determine the identity of 20 of the neighbourhoods of the city of Buenos Aires (Argentina). Its aim was to detect potential opportunities for tourism development purposes in different selected neighbourhoods in order to be able to divert the tourism flow to “cold” areas of the city, enabling to define new strategies orientated to promote the tourism. This is an exploratory study with a qualitative approach where the neighbour´s perspective was the priority from where to analyse the identity of the selected neighbourhoods. The underlying assumption was that, as neighbours take ownership of their main areas of their neighbourhoods they live in and they intervene them they will be convening visitors from the rest of the city, the country or the rest of the world. During the course of the investigation, this assumption turned into the hypothesis that was confirmed afterwards ​
This document is licensed under a Creative Commons:Attribution - Non commercial - No Derivate Works (by-nc-nd) Creative Commons by-nc-nd4.0