DUGiDocsLa formación de postgrado de los directores de comunicación españoles = Postgraduate training of Spanish directors of communication
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Our main objective is to identify the postgraduate university training of Spanish communication directors associated with Dircom in order to understand the link between the studies they undertake and the orientation and quality of their praxis. To do so, we developed a cross-sectional descriptive study followed by a content analysis. As a limitation to the study, we note that the size of the sample does not allow one to chart a generalized map on the object of study, although it can be considered a highly representative sample of opportunity, and the results can be taken as trends. We observed that the work position of the communication director is predominantly nurtured by professionals trained in postgraduate courses in Communication, of highly atomized typologies and specialized in highly dispersed disciplines. Future research is necessary to verify whether, in the coming years, there is a greater consensus in the postgraduate curricula of Spanish communication directors. The results obtained could infer some recruitment criteria of the Spanish communication directors in terms of postgraduate training received and, thus, the results of the research may be of interest to guide general managers and human resources in improving the profile design of knowledge
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