Branding regional destinations: an integrated stakeholders perspective

Piva, Elisa
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This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of stakeholders involved in the governance of tourist destinations. Research on destination branding has often focused on the demand-side of tourism, while fewer studies 2/2 have looked at the supply-side perspective. Additionally, many studies have focused on either entire countries or individual cities, paying little attention to place branding at the regional and sub-regional levels. In this light, by using an integrated supply-side perspective based on the identity of places, this doctoral thesis contributes to the existing body of tourism literature by providing an innovative understanding of the role and influence of the various groups of stakeholders in the brand development process of regional and sub-regional destinations ​
​L'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-nc/4.0/