Small and medium‑sized accommodation managers and opportunities for water conservation
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To improve the environmental performance of small and medium‑sized accommodation
enterprises, it is important to understand the factors and motivations that move managers to adopt more
efficient technologies and ecologically responsible practices. A sample of 18 independent family‑run hotels
and campsites were contacted in the mature tourist resort area of the Costa Brava (Spain). The research
worked with a combination of surveys and semi‑structured interviews directed at top managers. Saving
water is revealed as a matter figuring low on the list of priorities of most managers, while competitive
advantages and stakeholder pressures appear as less relevant drivers than is posited in most of the scientific
literature. We conclude that addressing organizational factors holds more promise in terms of transformative
power supporting water conservation than structural or technological changes