Identification of barriers and solutions for adoption of social, complementary and/or virtual currencies

Abstract

With the advent of social and mobile networks, new online communities are being created around sustainable topics (e.g. environmental, social, community development). The phenomena, known as digital social innovation, generates a positive ecosystem where business and social development enabled with new behaviors boosted by social, complementary or community currencies deployed as virtual currencies have a great potential for competitiveness, and entrepreneurship, but also for fostering social responsibility in Europe. This document summarizes actions carried out through the Vircoin2SME European community project (social, complementary or community virtual currencies transfer of knowledge to SME: a new era for competitiveness and entrepreneurship) for identification of barriers and their possible solutions to reduce them in the context of the adoption of social, complementary and virtual currencies by SMEs and consumers. The Case Study method allowed identifying these barriers almost at all on the basis of RES (digital currency of Belgium) and Eurakos (virtual currency of Girona, Spain) complementary currencies operation by which the Vircoin2SME researchers had close contact. Data analyzed were taken through observation, being the project researchers’ direct users of these currencies and, the information records stored in databases concerning the users’ interactions (transactions in trades associated with the RES and Eurakos networks)