Rio 2016: Os preparativos e desafios da cidade olímpica = Rio 2016: The preparations and challenges of the olympic city
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The aim of this paper is to discuss and analyze the preparation process of Rio de Janeiro as the host-city of mega sporting events during this decade. The process complexity and the amount of public and private money that will be invested in these mega events justify this discussion. A literature review was made by searching in official documents, scholarly articles, journals etc. The results suggest that the challenges which Brazil society will face during the preparation for the mega sporting events are very significant. However, if the long term strategy were accomplished for the 2016 Olympic and Paralympic games the city of Rio de Janeiro as the Projects showed, Brazil and Rio de Janeiro can have positives and durable benefits and then achieve prominence in the competitive international events market
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