Social networks as a way of image comunication by Girona's exchange students

Abstract

This work pretends to answer to the following questions 1. Which elements prevail in the pictures exchange students – who go to Girona - post in the social networks? 2. What touristic and travel experiences have the students lived thanks to their exchange students condition in the University of Girona? 3. How colours of the pictures published by the exchange students in social networks affect to the transmitted image of the destination? 4. Which is the evolution in the content of the pictures published by the students in Facebook and Instagram during their whole stay? So as to answer these questions, an extensive research will be conducted, involving primary and secondary research. First of all, a literature review will be developed to know in depth about those terms that implicitly need to be analysed for a later stage of the study