DUGiDocsRepresentación de la vacuna del VPH en los mensajes de Twitter
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Currently, more and more people are using
the Internet, and specifically social networks,
to find information on health issues. However,
only a few is known about how information
about the HPV vaccine is disseminated
on social networks. This article presents an
analysis and a comparison of the content of
the tweets published in English and in Spanish,
related to vaccination against HPV
and cervical cancer. In total, 1.707 tweets in
English and 418 in Spanish were examined.
Most messages in English were personal
comments posted by users with a negative
focus on HPV vaccination. In contrast, most
of the tweets published in Spanish were
commercial advertisements for the vaccine,
messages from health organizations and personal
comments from users, and they had a
positive stance towards vaccination against
HPV. In both languages, a large part of the
messages contained a link to direct users to
informative health web pages. The results
suggest that researchers of the HPV vaccine must take into account this means of communication
due to its wide scope and its immediate
diffusion capacity
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