Camí de Sant Jaume: from Port de la Selva till Montserrat: proposition model of development of touristic destination

Abstract

Cami de Sant Jaume till Montserrat is a route-based touristic destination in Catalonia. It was created in 2008 by enthusiastic and professional team from Department of Commerce and Tourism of Generalitat de Catalunya in collaboration with Association of Friends of Sant Jaume of Sabadell. Region where itinerary is situated has significant historic, natural and cultural value. This route is yet to be discovered by its customers. The objective of this business report is to identify the reasons why is Cami de Sant Jaume till Montserrat not successful in attracting as much visitors as needed for development and revitalization of the region and to propose a model for its improvement and development