La Nova comunicació política: el cas de la CUP

Abstract

In the context of an economic, social and political crisis that has affected every area of society in Spain, new politic groups have appeared as an alternative to the hegemonic politic powers. With this project I will focus on Candidatura D’ Unitat Popular (CUP), a new political party that has adopted new communication strategies by using social media and all new digital platforms in order to change citizens disaffection towards the profession, and more important, to connect with the new informed society.Therefore, my project is a reflection of all the changes there has been in the communication area this past years, and of how political organizations have devised distinct tactics and strategies to succeed in the mass media