A new perspective of trust through multi-attribute auctions

Abstract

The use of trust in auctions is a well-studied problem; however, most of the works in the literature focus on how to model trust rather on how trust is used in the mechanism. In this paper we propose a method to manage trust in multi-attribute auctions. Complementary, we propose a new trust model and we compare it withmother models in the literature. The proposed methodology is tested using a real data-based simulator, showing the benefits of incorporating trust in multi-attribute auctions