Articles publicats (INSETUR)

Articles publicats (INSETUR) http://hdl.handle.net/10256/19759 Tue, 18 Mar 2025 08:26:05 GMT 2025-03-18T08:26:05Z Anàlisi dinàmica de la competitivitat dels sectors productius i de les branques d'activitat per a Catalunya i Balears: una anàlisi retrospectiva http://hdl.handle.net/10256/19758 Anàlisi dinàmica de la competitivitat dels sectors productius i de les branques d'activitat per a Catalunya i Balears: una anàlisi retrospectiva Balagué i Canadell, Jordi; Navinés, Ferran; Prats Planagumà, Lluís; Vega Falcón, Vladimir L'objectiu de l'estudi és presentar un sistema d'indicadors que, basat en l'anàlisi dinàmica de l'excedent brut d'explotació real i de les seves variables explicatives, permet obtenir una jerarquia competitiva dels sectors productius i de les branques d'activitat d'una economia Sat, 01 Jan 2005 00:00:00 GMT http://hdl.handle.net/10256/19758 2005-01-01T00:00:00Z El Storytelling en la marca de destinos turísticos: el caso de Girona = Storytelling in tourism destination branding: The case of Girona http://hdl.handle.net/10256/19686 El Storytelling en la marca de destinos turísticos: el caso de Girona = Storytelling in tourism destination branding: The case of Girona Camprubí Subirana, Raquel; Planas Arbat, Cèlia Storytelling as strategy to transmit values and identity of a brand has acquired relevance during the last years. However, this concept is already relatively underdeveloped in academic literature on tourism destinations. This paper aims to analyze storytelling potentialities and use in a tourism destination trough traditional stories. Legends of the city of Girona (Spain) have been chosen as a case study. Results demonstrated that legends of the city have the potential to develop a storytelling strategy, but this potential is not used properly; El storytelling como estrategia para transmitir los valores e identidad de una marca ha adquirido importancia en los últimos años, pero aún hay poca literatura que desarrolle este concepto entorno a los destinos turísticos. Este artículo pretende analizar las potencialidades y uso del storytelling en un destino turístico a través de relatos y leyendas tradicionales. Las leyendas de la ciudad de Girona (España) se utilizaron como caso de estudio. Los resultados ponen en evidencia que, a pesar del potencial de las leyendas, actualmente no se está explotando adecuadamente Tue, 01 Dec 2020 00:00:00 GMT http://hdl.handle.net/10256/19686 2020-12-01T00:00:00Z Community-Based Tourism through Food: A Proposal of Sustainable Tourism Indicators for Isolated and Rural Destinations in Mexico http://hdl.handle.net/10256/19628 Community-Based Tourism through Food: A Proposal of Sustainable Tourism Indicators for Isolated and Rural Destinations in Mexico Sosa Tinoco, Mariana Monserrat; Aulet Serrallonga, Sílvia; Mundet i Cerdan, Lluís Purpose: this article presents a conceptual framework for examining community tourism as a sustainable livelihood through food tourism, considering the significant increase in community-based tourism in Mexico and the impact this activity has on rural and vulnerable destinations. The main aim of this research is to generate a proposal for a set of sustainable tourism indicators for rural and isolated communities through food strategies geared towards tourism development. Methodology: this information can then be used to generate a first list of indicators for creating and evaluating community tourism proposals in a region. Said theoretical list includes four dimensions (socio-cultural, environmental, tourist, and economic), which comprise 27 indicators in total. Findings: the results, validated by different participants related to the tourism sector, show that a lack of information for quantifying indicators is one of the main limitations when evaluating a vulnerable destination and that participation by the private sector and public administrations will be essential in generating these data. Approach: this research will therefore contribute to the development of new action strategies that allow not only the strengthening of the current localized agri-food systems, but also the revaluation of forgotten food systems Sat, 12 Jun 2021 00:00:00 GMT http://hdl.handle.net/10256/19628 2021-06-12T00:00:00Z Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries http://hdl.handle.net/10256/19621 Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries Fusté Forné, Francesc; Filimon, Nela Departing from the understanding of food tourism in urban environments, this research analyses the brand engagement of bakeries during the COVID-19 lockdown period, and the first stages of the de-escalation process. A mixed-methods study is designed to analyze the case of six selected bakeries in Catalonia (Spain). Drawing on data obtained from semi-structured interviews (N = 6) and a visual content analysis of the businesses’ social media promotion in Instagram (N = 638), results show the performance of bakeries during pandemic times, where a change in production and consumption behaviors is observed and takeaway and delivery helped them to survive. In particular, their social media promotion in Instagram also revealed how bakeries have managed this difficult situation and kept a close relationship with customers, standing up as a symbol of resilience against the odds and contributing to preserve customers’ awareness on food and health, and the city’s identity, through digital branding strategies that communicate messages around bread and pastry foods (the product), the shop and the workshop (the place), and both the employees and the customers (the people) Wed, 09 Jun 2021 00:00:00 GMT http://hdl.handle.net/10256/19621 2021-06-09T00:00:00Z

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<description>Anàlisi dinàmica de la competitivitat dels sectors productius i de les branques d'activitat per a Catalunya i Balears: una anàlisi retrospectiva Balagué i Canadell, Jordi; Navinés, Ferran; Prats Planagumà, Lluís; Vega Falcón, Vladimir L'objectiu de l'estudi és presentar un sistema d'indicadors que, basat en l'anàlisi dinàmica de l'excedent brut d'explotació real i de les seves variables explicatives, permet obtenir una jerarquia competitiva dels sectors productius i de les branques d'activitat d'una economia </description>

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<title>El Storytelling en la marca de destinos turísticos: el caso de Girona = Storytelling in tourism destination branding: The case of Girona</title>

<description>El Storytelling en la marca de destinos turísticos: el caso de Girona = Storytelling in tourism destination branding: The case of Girona Camprubí Subirana, Raquel; Planas Arbat, Cèlia Storytelling as strategy to transmit values and identity of a brand has acquired relevance during the last years. However, this concept is already relatively underdeveloped in academic literature on tourism destinations. This paper aims to analyze storytelling potentialities and use in a tourism destination trough traditional stories. Legends of the city of Girona (Spain) have been chosen as a case study. Results demonstrated that legends of the city have the potential to develop a storytelling strategy, but this potential is not used properly; El storytelling como estrategia para transmitir los valores e identidad de una marca ha adquirido importancia en los últimos años, pero aún hay poca literatura que desarrolle este concepto entorno a los destinos turísticos. Este artículo pretende analizar las potencialidades y uso del storytelling en un destino turístico a través de relatos y leyendas tradicionales. Las leyendas de la ciudad de Girona (España) se utilizaron como caso de estudio. Los resultados ponen en evidencia que, a pesar del potencial de las leyendas, actualmente no se está explotando adecuadamente </description>

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<title>Community-Based Tourism through Food: A Proposal of Sustainable Tourism Indicators for Isolated and Rural Destinations in Mexico</title>

<description>Community-Based Tourism through Food: A Proposal of Sustainable Tourism Indicators for Isolated and Rural Destinations in Mexico Sosa Tinoco, Mariana Monserrat; Aulet Serrallonga, Sílvia; Mundet i Cerdan, Lluís Purpose: this article presents a conceptual framework for examining community tourism as a sustainable livelihood through food tourism, considering the significant increase in community-based tourism in Mexico and the impact this activity has on rural and vulnerable destinations. The main aim of this research is to generate a proposal for a set of sustainable tourism indicators for rural and isolated communities through food strategies geared towards tourism development. Methodology: this information can then be used to generate a first list of indicators for creating and evaluating community tourism proposals in a region. Said theoretical list includes four dimensions (socio-cultural, environmental, tourist, and economic), which comprise 27 indicators in total. Findings: the results, validated by different participants related to the tourism sector, show that a lack of information for quantifying indicators is one of the main limitations when evaluating a vulnerable destination and that participation by the private sector and public administrations will be essential in generating these data. Approach: this research will therefore contribute to the development of new action strategies that allow not only the strengthening of the current localized agri-food systems, but also the revaluation of forgotten food systems </description>

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<title>Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries</title>

<description>Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries Fusté Forné, Francesc; Filimon, Nela Departing from the understanding of food tourism in urban environments, this research analyses the brand engagement of bakeries during the COVID-19 lockdown period, and the first stages of the de-escalation process. A mixed-methods study is designed to analyze the case of six selected bakeries in Catalonia (Spain). Drawing on data obtained from semi-structured interviews (N = 6) and a visual content analysis of the businesses’ social media promotion in Instagram (N = 638), results show the performance of bakeries during pandemic times, where a change in production and consumption behaviors is observed and takeaway and delivery helped them to survive. In particular, their social media promotion in Instagram also revealed how bakeries have managed this difficult situation and kept a close relationship with customers, standing up as a symbol of resilience against the odds and contributing to preserve customers’ awareness on food and health, and the city’s identity, through digital branding strategies that communicate messages around bread and pastry foods (the product), the shop and the workshop (the place), and both the employees and the customers (the people) </description>

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