http://hdl.handle.net/10256/21436 2025-08-02T17:06:29Z http://hdl.handle.net/10256/21475 La economía doble X: la desigualdad económica de las mujeros en los diferentes entornos globales, un cambio de paradigma necesario Echazarreta Soler, Carmen; Costa, Albert; Montenegro Gálvez, Diego Ignacio; Juárez Postigo, Laura; Álvarez Gómez, Fernando ¿Cómo puede funcionar un mundo que ignora a la mitad de su población? Esto es, a grandes rasgos, lo que se pregunta la economista Linda Scott en La economía Doble X, un término acuñado para designar el fenómeno por el que el sistema económico ignora a las mujeres, pero también los enormes beneficios a los que se renuncia por esta misma lógica machista. La autora propone una corriente que apoya e impulsa la igualdad en el trato económico de las mujeres, potenciando su inclusión en el trabajo, salario, propiedad privada, capital y mercados 2022-01-01T00:00:00Z http://hdl.handle.net/10256/21474 (Don’t) judge a book by its cover Neamțu, Carmen The article deals with the role of the cover in the economy of the book. During this period, when book sales moved exclusively online, the cover had an even more important role.Is the cover a business card of the book? Does it focus on the message of the book, like the title of the book? Can the cover sell the book or not? The phrase „Don’t judge a book by its cover” is wellknown. And yet we must not underestimate the importance of design even in the case of a book. Sometimes it is the cover that can determine us to purchase a book or on the contrary, not to give importance to a particular publication.Romanian artists Viorel Simulov and Luminița Penișoară, members of the Union of Fine Artists in Romania, signed hundreds of covers and illustrations for books, they try to clarify how important the design of the cover is in the success of a book.Font, size of the letter, styling, all these elements attract us and influence the buyer’s decision. They come with atmosphere and colour, just as the voice in the spoken language or in ads. In fact, the book cover acts like a commercial, and all the rules of an ad can be applied to the book cover too. So, beyond words, commercials use images, page settings, colours. These additional elements carry out signification that can strengthen or contradict the meaning of words. We can also use the principles of advertising when creating the book coverThe paper presents some important elements to take into account when it comes to the cover of a book. My work is based on the experience of several cover designers, who present their point of view on the subject. With two of them, Viorel Simulov, and Luminiţa Penișoară, I discussed at length, face to face, în a series of interviews. I have synthesized their opinion in this work.Then, because I see the cover as a well-made advertisement, I analyzed this iconic level of the cover, following the theoretical principles of the iconic level in the advertisements. At the end I presented the results of the 2021 contest initiated in Romania, by Dreamstime agency, regarding the best cover of the year 2022-01-01T00:00:00Z http://hdl.handle.net/10256/21472 Empower yourself or die trying: a thematic and narrative analysis of the most famous music videos of Brazilian pop divas Silva Noronha, Ana Luíza; Leocádio Ferreira, Frederico; Magalhães Christino, Juliana Maria This article reports how female empowerment and female sexual objectification are present in music videos and songs belonging to the Brazilian Pop Divas. From a thematic analysis of video clips and lyrics, about 70 video clips and songs present on Youtube were analyzed. Compared to male artists, female artists were more sexually objectified, held to stricter standards of appearance, and more likely to demonstrate sexually attractive behavior; moreover, female singers were subjected to secondary roles in their music videos before male participation. Therefore, the consumption of Brazilian Pop Divas’ songs and music videos can influence and reinforce sexist attitudes and sexual objectification of the female figure for their consumers since these attitudes are normalized in present music videos and songs of the most acclaimed female singers in Brazil 2022-01-01T00:00:00Z http://hdl.handle.net/10256/21471 Digital Transformation in Ecuador COVID-19 Pandemic as an accelerator to E-Commerce López Jiménez, Daniel Fernando; del Alcázar Ponce, Juan Pablo Following the study on digital transformation that Ecuador has been experiencing in the first year of the COVID-2021 Pandemic, this report submits the growth prospect of e-commerce, marketing and digital advertising. This study is based on the quantitative data published by the metrics of digital communication that take as a starting point statistics gathered from the study of the World Internet Project. Which from the theoretical approach of the Human Ecology of Communication of Ecuador, seeks the endogenous and exogenous particularities of communication behavior in Ecuadorian society, explaining the accelerated process of digital transformation. Ecuador’s e-commerce growth of 54% reached 2.2 billion dollars in sales, compared to 2019, and with preference channels for purchases made by Whatsapp in 49%, Apps 44% and Websites 35%. The main volume of visits for e-commerce websites came from search engines 60,81%, direct visits 30,40% and social networks with 4,12% in 2020 2022-01-01T00:00:00Z