http://hdl.handle.net/10256/329 2025-06-28T23:27:49Z 2025-06-28T23:27:49Z Tobalina Pulido, Leticia http://hdl.handle.net/10256/26928 2025-06-17T08:14:29Z 2025-01-01T00:00:00Z

Influencers del aprendizaje: la educomunicación en la sociedad postdigital Tobalina Pulido, Leticia Ressenya del llibre "Educación y comunicación en una sociedad post-digital" de Javier Gil Quintana

2025-01-01T00:00:00Z Bayhantopçu, Esra http://hdl.handle.net/10256/26927 2025-06-17T08:07:03Z 2025-06-01T00:00:00Z

The Importance of Equality Plans and Practices in Higher Education Institutions: Analysis of Equality Plans of Spanish Universities Bayhantopçu, Esra 'Gender equality', 'equal opportunities' and all kinds of 'equality' between individuals are important issues that need to be improved for sustainable development. 'Equality Reports' have an important role in the development of equality practices. The practices of universities, which have direct and indirect impacts on social development through their education and research-development activities, are of key importance in this regard. This research aims to reveal the importance of equality practices in universities and provide a general framework on what universities can do in order to promote equality culture by examining Gender Equality Plans (GEPs) of the top three Spanish universities, known for their high performance in this area. It is hoped that these findings will serve as a useful guide for other universities looking to implement or publish their own GEPs

2025-06-01T00:00:00Z Neamțu, Carmen http://hdl.handle.net/10256/26926 2025-06-17T07:59:30Z 2025-01-01T00:00:00Z

Mastering the Craft of Reviews, Critiques, and Literary Chronicles: An Instance from Romanian cultural journalism Neamțu, Carmen This work serves as a theoretical and practical guide for journalists exploring sophisticated journalistic genres. It addresses the concerning trend of culture pages in newspapers and online platforms becoming scarce, often replaced by simple PR news. This decline is partly due to a lack of familiarity with complex cultural texts, as journalism students receive only brief exposure to these genres. In Romania, cultural articles are frequently penned by writers with diverse, non-literary backgrounds, including engineers and teachers, further complicating the landscape. The study examines the structure and specificities of these cultural genres, offering practical guidance for journalists. It addresses both theoretical and practical aspects, offering a guide for journalists navigating more complex cultural texts, while also reflecting on broader trends in the field.The findings may reveal insights into Romanian cultural journalism and offer a basis for comparing with other cultures facing similar challenges

2025-01-01T00:00:00Z Kocaman, Sevda Serttaş, Aybike http://hdl.handle.net/10256/26924 2025-06-17T07:52:55Z 2025-01-01T00:00:00Z

Examining the Effect of Digital Advertisements on Brand Awareness with the CBBE Model Kocaman, Sevda; Serttaş, Aybike Technological developments have expanded the field of trade, and almost no brand has carried its commercial activities to digital media and has continued online. In an intensely competitive environment, brands continue their activities with digital marketing strategies and advertisements. Companies create strategies suitable for the brand by placing the consumer at the center of their digital advertising activities and managing their campaigns with advertising models accordingly. The consumer is in a significant position in this entire process. The main purpose of the research is to analyze how digital advertising models used in the e-commerce sector are perceived by consumers, how they are remembered by consumers and their effects on brand awareness through in-depth interview techniques. The data obtained from these interviews were used to examine the salience (level of importance) and brand image concepts in Keller's CBBE (Customer Based Brand Equity) model is used to examine the impact of digital advertising on brand awareness. The research was conducted face-to-face with 15 consumers living in Istanbul. As a result, data has been obtained that are consistent with the fact that digital advertising models not only create short-term brand awareness but also guide consumer behavior, increase brand loyalty, and become a fundamental part of brands' long-term strategies

2025-01-01T00:00:00Z