http://hdl.handle.net/10256/24985 2025-06-14T08:47:26Z 2025-06-14T08:47:26Z Olivas Ripoll, Cristina http://hdl.handle.net/10256/24993 2024-06-13T08:54:20Z 2024-06-01T00:00:00Z

De la sociedad-red a la sociedad-plataforma Olivas Ripoll, Cristina Es la reseña del libro The platform society. Public values in a connective world

2024-06-01T00:00:00Z Neamţu, Carmen http://hdl.handle.net/10256/24992 2024-06-13T08:50:28Z 2024-06-01T00:00:00Z

Advertising, Logos, Brand Design, Imagery, and Other Pluralities: A Sample from Romania Neamţu, Carmen In this study we will dwell on notions as advertising language, logo and brand. I will try to present them theoretically, under the broader umbrella of advertising speech. The identity element with the greatest penetrating power in the consumer's mind is the logo, the combination of the brand name and a graphic symbol. This graphic symbol can become a powerful element of identity. Related to the logo, we will also see the latest logo proposed for Romania, in June 2023, by the well-known BBC journalist, Charlie Ottley. The examples will illustrate the theoretical elements presented. My paper uses in a generic way the concept logotype to refer to the combination of brand name and graphic symbol. However logotype refers expressly to the construction of word formations with typography. Isotype refers to the symbolic or iconic part of the brand. Imagotipo is the iconic-textual set that can work separately, and Isologo is the composition where the text and the icon are merged into a single inseparable element, since they could not work properly separately. Based on the analysis of John R.Stuteville and Marc D.. Roberts, I will try to integrate the notion of brand into the overall vision of advertising discourse. I used a qualitative research to understand concepts, opinions, or experiences regarding the logo and brand. We will try to define the brand, to capture its pros and cons in the discourse on the existence of the brand. And to identify some of the elements that lead to the success of a brand and to position the logo within the brand identity. The logo is an important part of advertising speech and we will provide some examples of logos created on the occasion of the celebration of 100 years since the creation of the Romanian state. The event, called "the Centenary of the Great Union", was the commemoration of 100 years after which all the historical provinces inhabited by Romanians united in 1918 within the same national state, Romania

2024-06-01T00:00:00Z Corpus, Diego Sánchez Maldonado, Miguel http://hdl.handle.net/10256/24991 2024-06-13T08:46:40Z 2024-06-01T00:00:00Z

Discursos transfóbicos en redes sociodigitales: un análisis de comentarios en grupos de Facebook Corpus, Diego; Sánchez Maldonado, Miguel A través de etnografía una digital y un análisis multimodal del discurso se identificaron en grupos latinoamericanos de Facebook las formas en las que se expresan discursos transfóbicos en las modalidades verbales y no verbales de posts y memes en redes sociodigitales, que sirvan para dar cuenta de las tramas comunes presentes en el lenguaje peyorativo. Los datos mostraron la presencia de discursos transfóbicos en comentarios y memes los cuales se organizaron como estereotipos y prejuicios a partir de las posturas de los interlocutores. Los datos permitieron formular cinco registros que sirven para analizar la transfobia expresada en redes sociodigitales, los cuales organizaron el discurso como deshumanizante, biologicista, psicologista, cientificista y paternalista. Se concluyó que en comunidades virtuales existe un rechazo hacia las personas trans que se expresa por medio del uso de lenguaje peyorativo en sus modalidades verbal y no verbal, mismo que configura discursos de odio en diferentes niveles

2024-06-01T00:00:00Z Arısoy-Gedik, Cansu İlkay Ceyhan, Ahmet http://hdl.handle.net/10256/24990 2024-06-13T08:42:00Z 2024-06-01T00:00:00Z

The Gender Gap in the Digital Era:Reaching Algorithmic Fairness and Technological Inclusivity in Network Society Arısoy-Gedik, Cansu; İlkay Ceyhan, Ahmet Despite women’s early contributions to computer science, the field became seen as male-dominated, especially after 1980s marketing of computers mainly to men, reducing female participation. Yet, figures like Ada Lovelace and the female ENIAC programmers, with backgrounds in math and physics, significantly influenced the digital world. This article explores the ongoing gap in digital skills and literacy between genders, focusing on how biases in technology affect women. It highlights the achievements of notable women in tech, from Angela Robles, who created the first e-book reader in 1949, to Hedy Lamarr’s work on GPS and Wi-Fi, and Margaret Hamilton’s role in the Apollo 11 mission. The article shows the importance of including women in technology, supporting the idea that their participation is key to fair and dynamic digital societies, as suggested by Manuel Castells’ network society. The article reviews the McKinsey report on job changes due to automation, showing a likely rise in technology-related jobs, and discusses the World Economic Forum’s (WEF) forecast of increased tech spending from 2015 to 2030, noting many new jobs in IT services. This study highlights the shift in future job skills towards creativity, critical thinking, and negotiation, along with technical skills, and notes the WEF’s prediction of 6.1 million new jobs in areas like data science, AI, and cloud computing. In conclusion, the article advocates for concerted efforts to bridge the gender gap in digital skills, mitigate biases in algorithms, and support inclusivity in the digital era. It underscores the imperative of empowering women in technology to harness their talents and perspectives for driving innovation and equitable socio-economic development

2024-06-01T00:00:00Z