Managing induced tourism image: relational patterns and the life cycle
dc.contributor.author
dc.date.accessioned
2014-11-06T11:23:07Z
dc.date.available
2014-11-06T11:23:07Z
dc.date.issued
2009
dc.identifier.issn
1332-7461
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dc.description.abstract
The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation
dc.format.mimetype
application/pdf
dc.language.iso
eng
dc.publisher
Institut za turizam
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Reproducció digital del document publicat a: http://hrcak.srce.hr/52963
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© Tourism : An International Interdisciplinary Journal, 2009, vol. 57, núm. 3, p. 241-258
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Articles publicats (D-OGEDP)
dc.rights
Tots els drets reservats
dc.subject
dc.title
Managing induced tourism image: relational patterns and the life cycle
dc.type
info:eu-repo/semantics/article
dc.rights.accessRights
info:eu-repo/semantics/openAccess
dc.embargo.terms
Cap
dc.type.version
info:eu-repo/semantics/publishedVersion
dc.identifier.idgrec
012434
dc.identifier.eissn
1849-1545